AI Insights · Timothy · July 2024
Q2 2024 iOS Film & Television App Trends in the US
A close look at the Q2 2024 performance of top Film & Television iOS apps in the United States, showcasing download and user activity trends. Sensor Tower provides detailed insights into the shifting landscape of digital streaming.
In the second quarter of 2024, the Film & Television category on the iOS platform saw notable user engagement across top applications in the United States. Data provided by Sensor Tower reflects the performance of key players in the industry.
Max: Stream HBO, TV, & Movies witnessed a consistent revenue trend, hovering around the $8M mark weekly, with a peak at nearly $9M towards the end of June. Downloads experienced a dip mid-quarter but surged to over 630K in the third week of June. Weekly active users fluctuated, starting at over 6M and ending the quarter with a slight dip at around 6.2M.
Netflix saw its revenue stay around $2M weekly, with a slight decrease in early June. Downloads remained stable with a slight increase over the quarter, reaching a peak of over 349K in the second week of June. Active user numbers started strong at around 14.3M, dipped slightly mid-quarter, but rose again to over 15M by mid-June.
For Amazon Prime Video, revenue was consistent, ranging from $2M to $2.2M weekly. Downloads saw a peak of over 330K in late April, with a general upward trend throughout the quarter. The weekly active users showed growth, starting at approximately 2.9M and increasing to over 3.2M by the end of June.
Disney+ revenue trends showed some volatility, with a noticeable spike to nearly $8M in mid-April and mid-May, and a quarter-end figure around $7M. Downloads were relatively stable, with a slight upward trend, ending the quarter with over 244K. Active users remained above 4M throughout the quarter, peaking at 4.3M in early June.
The Roku App (Official), with no reported revenue, had its performance measured by downloads and active users. Downloads remained steady, with a slight increase to over 239K in mid-June. The app's active users showed a consistent increase, starting at about 4.2M and reaching over 4.6M by the quarter's end.
For more detailed insights into the Film & Television app market, Sensor Tower's comprehensive analysis tools offer an in-depth look at the trends and factors driving these numbers.
